The use of social media platforms will remain a constant in our lives, especially with the continued increase in the number of social media users globally. ![]() Pinterest is the second leading social media website in the US as of January 2021 with a 20.02% share of visits (Statcounter, 2021).Pinterest’s referral traffic grew 27% in 2019, making it the leading social network in the US, based on year-on-year referral traffic growth (Merkle, 2019).It’s below Facebook, Instagram, Tiktok, and Snapchat but above Twitter (Hootsuite-Pinterest Stats, 2021). Meanwhile, Pinterest is the 14th largest social network in the world.It ranked number 17 with an online audience reach of 42% (Verto Analytics, 2019). Pinterest is included in the top 20 leading digital publishers in the US in 2019 based on reach.Pinterest spent $30.3 million on advertising in 2020, which is a significant decrease from the $55 million in 2019 (Pinterest, 2021).In 2020, the visual discovery engine spent $442.81 million on sales and marketing activities, down from $611.59 million in 2019 (Pinterest, 2021).Pinterest spent $606.19 million on R&D in 2020, down from nearly $1.21 billion in 2019 (Pinterest, 2021). ![]()
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